Good on you, Gail. I like it. And unfortunately, as annoying as the Liberty Mutual commercials are, they certainly have no monopoly in that area. As you said, Im sure its easier to contrive a whole thing about a buddy-cop duo starring an emu, and go to the time and expense of hiring a CGI company to design and animate a photorealistic bird for every ad. Whats even worse are the ads, mostly drug commercials that try to stick an earworm in your head so youll remember their names. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. There simply must be commercial consequences for the horrifically ill-advised and misconceived manner in which Liberty Mutual has polluted what should be the routine and non-stressful act of watching the freaking (and disturbing enough in its own right, these days) news! Those Jimmy Dean commercials with the grating harmonica have been raking their fingernails down the chalkboard of my nerves, too. Dougs wife and LiMus wife both look on from the audience. All I can do is post comments about LM being a bunch of crooks in stealing my INCIDENTAL CONTACT idea and hope word spreads. I had not fully appreciated the fact that there is no actual product to show, so they have to use other visual tricks. You said it, Keyli. Or maybe you like a radio ad. David has been Doug ever since simply because theres no one better! You said it, Ron. Almost as spootid as the other insurance company that ends one of their commercials by having a neighborhood HOA director commit a serious Federal felony on someones mailbox. I wonder, since when do 1970s TV cop shows resonate with Liberty Mutuals target audience? Whilst living in West Saint Paul, Minnesota, Hoffman eventually met his wife Carol Stebbins; the pair had two daughters, the first being born in 1971 and the second in 1977. Who is Doug from Liberty? But Liberty Mutuals LiMu Emu commercials are objectively crap for one simple reason. Vote with your wallet! Which in this case, adds up to 40,000 Liii-bertys sung at the end of their terrible commercials. That just means we like different things. Commercial Actress The name of the actress in the commercial is Dorthea Lauren Allegra Lapkus, professionally known as Lauren Lapkus. Mother Liberty is usually broken down somewhere along the cultural highway. (answer: I have no freakin idea). Meant to sell you what they have to offer, to DRAW you to them, Not repel. Amen, why do insurance companies feel they have to be amusing? These are well crafted commercials that I actually enjoy. What animal does Liberty Mutual use in their commercials? As is often said, the only way to elicit a response is to hit them where it matters- in the pocket book. Liberty Mutual, which offers property and casualty insurance, is a major player American insurance sector. Im sure I chuckled a bit the first time I saw Emu spitting up coins on the desk in the police station in the spot, The Board. (Video in article.). Perhaps thats a challenge Farmers weve seen it all series tries to portray with models of the crazy incidents they have covered. First, how closely do you believe Liberty Mutual is following this discussion? Rebecca Spence was born on April 18, 1976, in Chicago, Illinois, USA. No company pays millions and millions of dollars from an ad budget because it doesnt work and nobodys watching.You want to address site security for an elementary school thats effective but doesnt make you feel like youre in a prison camp? Ad men need to read the David Ogilvy book on advertising. Zoltar by the Statue of Liberty is sort of OK, though. Hoffman plays Doug, the 70s-era throwback in the popular, ubiquitous Limu Emu & Doug commercials for Liberty Mutual Insurance. I actually think the Limu is a clever concept. Analytical cookies are used to understand how visitors interact with the website. Youd be surprised how many big corporations do dumb things that hurt their business. But LOTS of people are talking about it. Thanks, Liberty!!!! I think they dont make sense. Indeed, I googled to see who else finds every one of these utterly moronic Limu Emu commercials abysmal- and I am not surprised that a great many (probably an overwhelming many) are in complete agreement. Im baaaaaaaaaaaaaaaaaaaaaaaaaaacccccccccccccccckkkkkkkk! Katie Foggiano and Victoria Masteller were assistant directors. I think there were really two series portraying the statue of liberty. Feels good to rant. Your advertising manager should be slapped, wasting your money on these stupid ads. UPDATE: Is the emu in the LiMu Emu commercials real? Hi, Barry. Some of the worst commercials I have ever seen. Agreed 100%. I on the other hand, like the Emu a lot. I find it interesting that you like the struggling actor ad. Still stupid. Another annoying LM commercial. . Id expected a new round of (hopefully better) commercials by now, but no such luck. Ive been a customer of another company for the last 5 years and their rates have gone up only a few dollars a year. While I appreciate the Oscar Wilde quote, Yoda Mann, I suspect that it may not apply here. They eventually paid 100%, but it took weeks of back and forth. I dont understand what image they were going for here. In the next exciting LIBERTY MUTUAL TV commercial, we hope DOUG will fly his stupid-ass yellow helicopter straight into the ground at full speed and both he and that fucking irritating EMU burn to death in the crash and from the fires of hell. Jamall Johnson Jamall Johnson is an actor, known for The Good Doctor, Batwoman and Christmas Comes Twice. Easy, my man. Have you seen Dougs big round butt. Couldnt agree more! He blows all his lines, can't remember anything and can't take direction. I visited the site and you are right the link is no longer there. They are walking around the suburbs of Perth WA. I dont know theres something kind of endearingly goofy about the two of them. Not too long ago Doug and Emu were chatting it up with a woman on a park bench. Now youre talking! You see? I hate making phone calls, and these commercials leave me no choice. Below: The third ad is probably the best. Hi, Deborah. It is especially interesting to hear that the you only pay for what you need is actually based on the companys research. . Who hates emus? Im pretty sure I know the screeching female singing youre referring to, and yeah, its shitty. (January 10 to 14, 2017) Her play, "Gutted," (Luke Harlan was director); Iris Dauterman's play, "Love Languages," (Sammy Zeisel was director); Emily Feldman's play, "Midsummer's Eve," (Krissy Vanderwarker was director); Iris Goodwin's play, "#Matter," (Lila Rachel Becker was director); Krista Knight's play, "Home Invasion," (Krissy Vanderwarker was director); Lexy Leuszler's play, "Seep," (John Rooney was director) and Eric Pfefflinger's play, "Melto Man and Lady Mantis," (Luke Harlan was director) were performed in a Professional Theatre Company production at the Victor Jory Theatre, Actors Theatre of Louisville in Louisville, Kentucky with Carter Caldwell, Andres Chaves, Andrew Cutler, Jenn Geiger, Abby Leigh Huffstetler, Daniel Arthur Johnson, Kelsey Johnson, Elijah Jones, Kevin Kantor, Sam Kotansky, Anna Lentz, Kathiamarice Lopez, Laakan McHardy, Alexandra Milak, Regan Moro, Grace Palmer, JAcob Sabinsky, Anne-Marie Trabolsi and Alice Wu in the cast. But that wouldnt be a good ad. Thanks for posting. Thank God for the mute button. These actually make me pine for the by far funnier and even cerebral Geico series like the Rhetorical Questions and the Caveman. jingle just makes it so much worse. David Francis Hoffmann was born in 1946 and attended North High School in Saint Paul, Minnesota. , I may be wrong on this and Im sure Ill be corrected . I mute every commercial. Now there's one about some dude selling "wet teddy bears." I find this very annoying, just like all other Liberty Mutual commercials. Hey, school boards and superintendents, dont promote seminars, workshops, and professional development activities with education professionals trying to reinvent the wheel. Also starring a man and his big, flightless bird. If Anonymous finds the LiMu commercials entertaining and funny, Im guessing he/she also has the complete collection of Police Academy movies in his/her video library. I never liked the Liberty Mutual commercials but when they added that jingle at the end they totally lost me on that one. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. Thats equivalent saying, Everyone dine at our restaurant chain and you pay just for food that doesnt contain contaminants that give you food poisoning. Youll be pleased to know that Ive called out the GEICO Pinocchio commercials in my latest blog post, Ear-ritating: How TV advertisers use sound to get our attention.. I call that insensitive, impolite, and utterly incompetent. Over 10,000 insurance agencies across the U.S. carry Safeco-branded products. actually, no, it doesnt. Another constant with ms fink at LM is white guys are dumb. It doesnt help that poor old Jimmy died way back in 2010 and were all listening to the voice of a ghost. Rebecca Spence is an American actress from Chicago, Illinois. Turns out, its a mix of real bird and computer graphics. The emu is not the problem. Any decent lawyer could make a great case against them for gross negligence. . The new commercials were directed by Craig Gillespie, who was also behind Lars and the Real Girl and I, Tonya. Todays Liberty Mutual commercials look downright dopey in comparison. Liberty Mutual Insurance And, who approves them? Next week: A new post about subliminal advertising! Dennis Hasbert is the safe drivers save 40 percent character in the Allstate Ads. Stupid, yes. . FLO and JAMIE are two of the best insurance assholes TV has to offer! Clearly, selling the product is not the strategy of these ads. Thankfully, the emu in the commercial is a mix of computer graphics and (probably) puppetry. Why does Liberty Mutual use an emu? stupid. In my opinion they are just making Liberty look stupid. I like your idea for a device that automatically mutes TV commercials. Id love to hear from them. I especially like the ad where the stunt driver spills his hot coffee then is driving backwards. Instead, theyre going for laughs, and using an obnoxious, unimaginative, brain-dead jingle to pound the companys name into our heads over and over and over each day. 1. Get some perspective. Hide your head and guess. I dont need cutesy/annoying/funny/whatever mascots to act out some lame, irrelevant skit. Its the utter lack of any kind of unique selling proposition that makes these ads so terrible. A Very Bad Actor in a Very Good Liberty Mutual Commercial. Forget waterboarding, just play these commercials on a loop and youll get any information you want, Glad you found us, Jason! I will never consider Liberty Mutual for insurance. ", https://nypost.com/2021/08/06/limu-emu-doug-actor-on-his-newfound-fame/, https://en.wikipedia.org/w/index.php?title=Liberty_Mutual&oldid=1134433658, This page was last edited on 18 January 2023, at 17:39. 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